What is a community hub and how does it work?
What is a community hub and how does it work?
Windwalk offers an easier way for a brand to create a hub where their community of fans can easily access content, interact with the brand, and earn rewards with hub currency. Brands work with our content managers to customize their community hubs by choosing from over 30 different feature modules. These modules are connected to a CMS tool where they can customize these modules to their brand. Currently there are over 50 brand community hubs that are live, with a combined reach of over 200,000 users.
Windwalk offers an easier way for a brand to create a hub where their community of fans can easily access content, interact with the brand, and earn rewards with hub currency. Brands work with our content managers to customize their community hubs by choosing from over 30 different feature modules. These modules are connected to a CMS tool where they can customize these modules to their brand. Currently there are over 50 brand community hubs that are live, with a combined reach of over 200,000 users.
Leading design for new features to help boost hub engagement
Leading design for new features to help boost hub engagement
During my time at Windwalk, I've been the lead designer on 2 new feature launches. This involves working closely with my team in an agile environment with tight timelines of just 1-2 weeks to reach design completion. I collaborate with a product manager to develop new features based on insights from existing clients and their user base, leading end-to-end UX design, and working with engineers to build the feature and the configuration dashboard that powers it within the CMS.
Community Hub
Community Hub
CMS Configuration Dashboard
CMS Configuration Dashboard
Daily Check-In:
To encourage daily engagement
Daily Check-In:
To encourage daily engagement
Problem
Although we’ve been able to successfully onboard new users to hubs, a big challenge of the platform is maintaining daily traffic and engagement on their hub.
Although we’ve been able to successfully onboard new users to hubs, a big challenge of the platform is maintaining daily traffic and engagement on their hub.
Solution
To encourage daily engagement, users can claim a new reward each day they visit the hub. Consecutive daily visits build a streak, unlocking reward multipliers for even greater benefits.
To encourage daily engagement, users can claim a new reward each day they visit the hub. Consecutive daily visits build a streak, unlocking reward multipliers for even greater benefits.
Impact
After being live for 2 months, we saw an average of ~12% increase in monthly returning visitors within the first month (only been live for 2 months).
After being live for 2 months, we saw an average of ~12% increase in monthly returning visitors within the first month (only been live for 2 months).
By introducing a daily ritual of claiming rewards, users develop a habit of visiting the site more regularly and are more likely to engage with other features.
By introducing a daily ritual of claiming rewards, users develop a habit of visiting the site more regularly and are more likely to engage with other features.
How can we bring users back to the hub? Reward multipliers
How can we bring users back to the hub? Reward multipliers
Users can claim a fresh reward each day they visit the hub. To further incentivize consistent engagement, the feature incorporates a streak mechanic. By maintaining a consecutive streak of daily visits, users unlock reward multipliers, such as earning double (x2) rewards after visiting for 5 days in a row.
Users can claim a fresh reward each day they visit the hub. To further incentivize consistent engagement, the feature incorporates a streak mechanic. By maintaining a consecutive streak of daily visits, users unlock reward multipliers, such as earning double (x2) rewards after visiting for 5 days in a row.
What motivate users to get more rewards?
What motivate users to get more rewards?
They can use their rewards to redeem exclusive things from the storefront. For example game related hubs, like Sworn, can offer in-game rewards like chests or weapons, while Mr. Beast’s community hub can offer points that can be used to purchase merch from his storefront.
They can use their rewards to redeem exclusive things from the storefront. For example game related hubs, like Sworn, can offer in-game rewards like chests or weapons, while Mr. Beast’s community hub can offer points that can be used to purchase merch from his storefront.
Clients reported ~12% increase in monthly returning visitors within their first month.
Clients reported ~12% increase in monthly returning visitors within their first month.
Since we are a very small startup without any data analytics support, we don’t have in-depth tracking systems in place. Therefore, I also urge our team to maintain close relationship with clients to gather first hand feedback to continuously improve the product.
Since we are a very small startup without any data analytics support, we don’t have in-depth tracking systems in place. Therefore, I also urge our team to maintain close relationship with clients to gather first hand feedback to continuously improve the product.
Event Feed:
To incentivize community participation and event awareness
Event Feed:
To incentivize community participation and event awareness
Problem
Clients need a central event feed to efficiently manage and promote events, boosting superfan participation.
Clients need a central event feed to efficiently manage and promote events, boosting superfan participation.
Solution
Empowering brands with a centralized event feed to maintain consistent communication, manage event logistics, and gather valuable insights into superfan engagement.
Empowering brands with a centralized event feed to maintain consistent communication, manage event logistics, and gather valuable insights into superfan engagement.
Impact
The new events section on three client hubs got over 250,000 RSVPs in a month and made the communities much more active, with forum use going up by 23%.
The new events section on three client hubs got over 250,000 RSVPs in a month and made the communities much more active, with forum use going up by 23%.
I worked closely with our engineers to ensure the multi-column layout on desktop would transition seamlessly across breakpoints.
I worked closely with our engineers to ensure the multi-column layout on desktop would transition seamlessly across breakpoints.
I wanted to make sure the experience was just as useful on small screens.
Building a responsive figma prototype where they can see this behavior helped with communicating how it would work.
I wanted to make sure the experience was just as useful on small screens.
Building a responsive figma prototype where they can see this behavior helped with communicating how it would work.
To measure success of this feature, I knew it would be important to not only get RSVPs but to make sure fans actually attended the events.
To measure success of this feature, I knew it would be important to not only get RSVPs but to make sure fans actually attended the events.
To measure success of this feature, I knew it would be important to not only get RSVPs but to make sure fans actually attended the events.
I proposed an additional notification system where brands could send reminders to fans of upcoming events they’ve RSVP’d to. This was well-received by stakeholders, and is now on our roadmap.
I proposed an additional notification system where brands could send reminders to fans of upcoming events they’ve RSVP’d to. This was well-received by stakeholders, and is now on our roadmap.
I proposed an additional notification system where brands could send reminders to fans of upcoming events they’ve RSVP’d to. This was well-received by stakeholders, and is now on our roadmap.
