I’m Justin Ng, a Product Designer in San Francisco. I turn complex business challenges into simple & scalable, cross-platform experiences.
Rebuilding onboarding for Playad, an AI ad platformRebuilt onboarding for Playad, an AI ad platform taking on ~4,000 new signups a month, around the one step that separates a trial from a customer. Day-one ad account connections went from 3.2% to 14.4%, and the research behind it became the company’s strategy for who we build for.View project
Leading design for new features to help boost community hub engagementLaunched the new “Daily Check In” and “Events” module features for Windwalk’s community hub platform, which powers over 50 brand community websites with a combined reach of over 200,000 monthly users.View project
Designed batch listing feature to reduce time and workload for content managersBy introducing batch editing, the time needed to complete 20 listings was reduced from 1 hour to just 20 minutes—a 66% decrease in manual effort, allowing content managers to work faster, respond to client needs more effectively, and focus on higher-value tasks.View project
Streamlining realistic tailored sales prototypesCreated design components specifically crafted to simplify the process of incorporating potential client brand DNA into mockups and prototypes. Shortening a process that used to take up to 2 full days down to several hours.View project
ChargeHero, designing a peer-to-peer EV charging networkOne of the main hesitations of owning an electric vehicle (EV) is not having your own private charger. During my research, this was one of the main issues EV owners face. Having to plan their day around charging is time-consuming. ChargeHero aims to integrate charging into the day whenever they don’t need to use the car.View project
STOY, Toy Sharing PlatformAs a parent, you would know that toys are the only thing standing between some quality time to yourself or a child screaming and crying. However, these toys don’t distract them for long, meaning that you would have to buy them new toys very frequently. That’s a lot of money! STOY hopes to help you keep your money to yourself and make secondhand sharing a better experience.View project
Rebuilding onboarding for Playad, an AI ad platformRebuilt onboarding for Playad, an AI ad platform taking on ~4,000 new signups a month, around the one step that separates a trial from a customer. Day-one ad account connections went from 3.2% to 14.4%, and the research behind it became the company’s strategy for who we build for.View project
Leading design for new features to help boost community hub engagementLaunched the new “Daily Check In” and “Events” module features for Windwalk’s community hub platform, which powers over 50 brand community websites with a combined reach of over 200,000 monthly users.View project
Designed batch listing feature to reduce time and workload for content managersBy introducing batch editing, the time needed to complete 20 listings was reduced from 1 hour to just 20 minutes—a 66% decrease in manual effort, allowing content managers to work faster, respond to client needs more effectively, and focus on higher-value tasks.View project
Streamlining realistic tailored sales prototypesCreated design components specifically crafted to simplify the process of incorporating potential client brand DNA into mockups and prototypes. Shortening a process that used to take up to 2 full days down to several hours.View project
ChargeHero, designing a peer-to-peer EV charging networkOne of the main hesitations of owning an electric vehicle (EV) is not having your own private charger. During my research, this was one of the main issues EV owners face. Having to plan their day around charging is time-consuming. ChargeHero aims to integrate charging into the day whenever they don’t need to use the car.View project
STOY, Toy Sharing PlatformAs a parent, you would know that toys are the only thing standing between some quality time to yourself or a child screaming and crying. However, these toys don’t distract them for long, meaning that you would have to buy them new toys very frequently. That’s a lot of money! STOY hopes to help you keep your money to yourself and make secondhand sharing a better experience.View project
