Leading design for new features to help boost hub engagement
Leading design for new features to help boost hub engagement
During my time at Windwalk, I've been the lead designer on 2 new feature launches. This involves working closely with my team in an agile environment with tight timelines of just 1-2 weeks to reach design completion. I collaborate with a product manager to develop new features based on insights from existing clients and their user base, leading end-to-end UX design, and working with engineers to build the feature and the configuration dashboard that powers it within the CMS.
Community Hub
Community Hub
CMS Configuration Dashboard
CMS Configuration Dashboard
Dashboard Redesign:
Simplifying a high-friction experience
Dashboard Redesign:
Simplifying a high-friction experience
Problem
Clients who prefer to manage the web app on their own, without paying for the white-glove service, encounter significant friction that makes the experience challenging and discouraging.
Clients who prefer to manage the web app on their own, without paying for the white-glove service, encounter significant friction that makes the experience challenging and discouraging.
Solution
We streamlined setup by combining configuration and live preview into a single click-and-edit experience, and redesigned the dashboard to be more intuitive for first-time users.
We streamlined setup by combining configuration and live preview into a single click-and-edit experience, and redesigned the dashboard to be more intuitive for first-time users.
Impact
The improved self-serve experience led to the conversion of 3 new clients within the first month of the redesign.
The improved self-serve experience led to the conversion of 3 new clients within the first month of the redesign.
Currently, Harbor has two different experiences:
Currently, Harbor has two different experiences:
CMS Configuration Dashboard
CMS Configuration Dashboard
Allows for content managers and clients to come to the dashboard tool to configure the web app
Community Hub
Community Hub
Allows for content managers and clients to come to the dashboard tool to configure the web app
How can we bring users back to the hub? Reward multipliers
How can we bring users back to the hub? Reward multipliers
Users can claim a fresh reward each day they visit the hub. To further incentivize consistent engagement, the feature incorporates a streak mechanic. By maintaining a consecutive streak of daily visits, users unlock reward multipliers, such as earning double (x2) rewards after visiting for 5 days in a row.
Users can claim a fresh reward each day they visit the hub. To further incentivize consistent engagement, the feature incorporates a streak mechanic. By maintaining a consecutive streak of daily visits, users unlock reward multipliers, such as earning double (x2) rewards after visiting for 5 days in a row.
What motivate users to get more rewards?
What motivate users to get more rewards?
They can use their rewards to redeem exclusive things from the storefront. For example game related hubs, like Sworn, can offer in-game rewards like chests or weapons, while Mr. Beast’s community hub can offer points that can be used to purchase merch from his storefront.
They can use their rewards to redeem exclusive things from the storefront. For example game related hubs, like Sworn, can offer in-game rewards like chests or weapons, while Mr. Beast’s community hub can offer points that can be used to purchase merch from his storefront.
Clients reported ~12% increase in monthly returning visitors within their first month.
Clients reported ~12% increase in monthly returning visitors within their first month.
Since we are a very small startup without any data analytics support, we don’t have in-depth tracking systems in place. Therefore, I also urge our team to maintain close relationship with clients to gather first hand feedback to continuously improve the product.
Since we are a very small startup without any data analytics support, we don’t have in-depth tracking systems in place. Therefore, I also urge our team to maintain close relationship with clients to gather first hand feedback to continuously improve the product.
Event Feed:
To incentivize community participation and event awareness
Event Feed:
To incentivize community participation and event awareness
Problem
Clients need a central event feed to efficiently manage and promote events, boosting superfan participation.
Clients need a central event feed to efficiently manage and promote events, boosting superfan participation.
Solution
Empowering brands with a centralized event feed to maintain consistent communication, manage event logistics, and gather valuable insights into superfan engagement.
Empowering brands with a centralized event feed to maintain consistent communication, manage event logistics, and gather valuable insights into superfan engagement.
Impact
The new events section on three client hubs got over 250,000 RSVPs in a month and made the communities much more active, with forum use going up by 23%.
The new events section on three client hubs got over 250,000 RSVPs in a month and made the communities much more active, with forum use going up by 23%.
I worked closely with our engineers to ensure the multi-column layout on desktop would transition seamlessly across breakpoints.
I worked closely with our engineers to ensure the multi-column layout on desktop would transition seamlessly across breakpoints.
I wanted to make sure the experience was just as useful on small screens.
Building a responsive figma prototype where they can see this behavior helped with communicating how it would work.
I wanted to make sure the experience was just as useful on small screens.
Building a responsive figma prototype where they can see this behavior helped with communicating how it would work.
To measure success of this feature, I knew it would be important to not only get RSVPs but to make sure fans actually attended the events.
To measure success of this feature, I knew it would be important to not only get RSVPs but to make sure fans actually attended the events.
To measure success of this feature, I knew it would be important to not only get RSVPs but to make sure fans actually attended the events.
I proposed an additional notification system where brands could send reminders to fans of upcoming events they’ve RSVP’d to. This was well-received by stakeholders, and is now on our roadmap.
I proposed an additional notification system where brands could send reminders to fans of upcoming events they’ve RSVP’d to. This was well-received by stakeholders, and is now on our roadmap.
I proposed an additional notification system where brands could send reminders to fans of upcoming events they’ve RSVP’d to. This was well-received by stakeholders, and is now on our roadmap.
